THE MOST MEMORABLE AD CAMPAIGNS OF 2018

Spring 2018 Ad Campaigns: ChloéŽ

The Dutch supermodel joins a gang of models in Chloé’s spring/summer 2018 ads. It is the debut campaign from Natacha Ramsay-Levi, named creative director of the fashion house in March. The Meisel-directed short film includes, Òseven scenes in 16mm, seven reels and 7 chapters with imagery resulted as freeze-frame moments taken from the film.

Shot in the golden light of day, the campaign video contains glimpses of women and a ridiculously cute vizsla puppy moving about on the steps of a city street. Their unscripted movements and flouncy dresses are paired with the motorcycle kick that Ramsay-Levi added to Chloé’s ultra-femme design DNA — see python booties and slim velvet suits. The camera acts as a curious passerby, documenting the models’ well-dressed interactions and zooming in on certain individuals.

WATCH THE FILM

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Fanciful frocks and python-skin boots as stars Sophie Koella, Rianne van Rompaey, Radhika Nair, Eliza Cummings, Hayett McCarthy, Line Kjaergaard, Makala Johnson and Charlene Hogger stroll about city steps.

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Dolce & Gabbana Women Summer 2018: Advertising Campaign

Venice, ItalyDolce & Gabbana Women Summer 2018- Advertising Campaign |

Celebrating its Italian heritage, Dolce & Gabbana travels to Venice for its spring-summer 2018 campaign. The fashion brand celebrates a cast full of Millennials and Gen Z in images captured by Luca and Alessandro Morelli. The new season taps Frankie Herbert, Laura Murray, Kitty Spencer, Bea Fresson, Eleonore Von Habsburg and Sabrina Percy alongside some of the local color.

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Looking super glam, the girls take gondola rides, eat pasta and take in the sights while wearing spring styles. Whether posing in printed silk gowns or embroidered jackets, the cast appears to be having loads of fun.

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PRADA PRESENT THEIR REAL LIFE COMIX SPRING/SUMMER 2018 CAMPAIGN

In 1941 when June Tarpé Mills first gave life to Miss. Fury, the first female superhero created by one of the first major female comic artists, she was forced to do so under the pseudonym Tarpé in order to conceal her gender and give Miss. Fury a chance of survival. A similar tale of resistance follows several other of the all-female ensemble who now, some seventy years later, feature on the clothing and backdrops of Prada’s Spring/ Summer 2018 Campaign, revealing an inspiring extension of the September show message, namely, women, by women.
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It is a fitting re-appropriation of Mills’ own work and one she would doubtlessly approve of – where Miss Fury would once stick it to spies, terrorists and Nazis, not to mention her arch nemesis Countess Erica Von Kampf, here she not only underscores the power of the collection, but sends an allegorical message of strength and defiance too. We’re very into it. Shot by Willy Vanderperre, the campaign is of course, just as much about the other women whose work adorns the collection, including Brigid Elva, Joëlle Jones, Stellar Leuna, Giuliana Maldini, Natsume Ono, Emma Ríos, Trina Robbins and Fiona Staples. Just as with the show, there are some meta forces at work here, as Prada’s cast of models quite literally embody the identity bestowed upon them by this group of women and their creations, they themselves become authors of their own destiny, heroines of their own stories.

 

 

MOSCHINO FALL/WINTER 18/19 BY STEVEN MEISEL

Steven Meisel shoots Soo Joo Park, Gigi Hadid, Rianne Van Rompaey, Kaia Gerber, Vittoria Ceretti for Moschino Fall/Winter 18/19. Styled by Carlyne Cerf De Dudzeele. Hair by Guido Palau. Make-up by Pat McGrath.

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